iCon: Steve Jobs, The Greatest Second Act in the History of Business is an unauthorized biography by Jeffrey S. Young and William L. Simon about the return of Steve Jobs to Apple Inc in 1996. It was published in 2005.The book's title is a double entendre with one connotation that of Jobs as an icon with attributes to be admired, while carrying the negative interpretation as I-(am a)-Con, as in a con man, criticized for charisma used in harmful ways such as the "reality distortion field". The non-capitalized "i" at the beginning is also in reference to many of Apple's products, such as the iPhone, iMac, iBook and iTunes.