全国性品牌
其中,全国性品牌(national brand) 是指 某一制造商品牌在整个国家范围内都有销售,而 地区性品牌( regional brand) 是指某一制造商品牌 只在一个国家中的一个或多个...
国家品牌
Simon Anholt首先提出国家品牌(national brand)的概念,Anholt-GfK Roper Nation Brands Index中国人也非常在乎。研究区域形象,Simon的书恐怕是必读的。
The brand name of a product that is distributed nationally under a brand name owned by the producer or distributor, as opposed to local brands (products distributed only in some areas of the country), and private label brands (products that carry the brand of the retailer rather than the producer.)National brands must compete with local and private brands. National brands are produced by, widely distributed by, and carry the name of the manufacturer.On the other hand, marketing and advertising may give consumers the impression that the national brand is superior to a local- or private-branded product.