national brand

美/ ˈnæʃnəl brænd /

国家品牌：指在一个国家范围内以生产商或分销商拥有的品牌名称进行全国分销的产品品牌，与仅在某些地区分销的本地品牌以及携带零售商拥有的品牌而非生产商拥有的私有标签有所区别。

1
全国性品牌
其中,全国性品牌(national brand) 是指某一制造商品牌在整个国家范围内都有销售,而地区性品牌( regional brand) 是指某一制造商品牌只在一个国家中的一个或多个...
2
国家品牌
Simon Anholt首先提出国家品牌（national brand）的概念，Anholt-GfK Roper Nation Brands Index中国人也非常在乎。研究区域形象，Simon的书恐怕是必读的。

短语

1
This needs to be part of our national brand.
这应该成为我们国家品牌的组成部分。
2
In hopes of the Chinese theme park national brand construction contribution strength.
希望能够对中国主题公园民族品牌的建设贡献力量。
3
In China's highly fragmented retail market, no national brand has emerged to knock Lipton off its perch.
在中国高度分散的零售市场，还没有哪个本土品牌能取代立顿的地位。

National brand
The brand name of a product that is distributed nationally under a brand name owned by the producer or distributor, as opposed to local brands (products distributed only in some areas of the country), and private label brands (products that carry the brand of the retailer rather than the producer.)National brands must compete with local and private brands. National brands are produced by, widely distributed by, and carry the name of the manufacturer.On the other hand, marketing and advertising may give consumers the impression that the national brand is superior to a local- or private-branded product.

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