Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and based in Sant Feliu de Llobregat, Spain. From its origins as a tiny market stall to a US$500 million brand, Pepe has transformed itself into a jeanswear label throughout Europe. The brand today has presence in more than 80 countries across the world.[citation needed]