争取这些市场中正在崛起的中产阶层客户的技巧在于不要向其兜售西方模式下的高价专利药，而将本地的仿制药公司诅咒为冒牌艺术家。
The trick to winning over the rising middle classes in such markets is not to peddle over-priced patented drugs on the Western model, cursing the local generics firms as rip-off artists.
（译者注：很好奇的搜索了一下，他死时64岁，死因是淋巴瘤）。 其他的巧合都可以归功于偏见：任何不幸降临到当年探险队员头上都被认为归功于法老王的诅咒。
The other coincidences are a case of confirmation bias: any misfortune that befell anybody in the expedition was ascribed to the Curse of the Pharaohs.
有时他们只是单单诅咒我一下，然后我就回答说‘谢谢，谢谢’。
Sometimes they will just swear at me, and I say, 'Thank you, thank you'.
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