说到底，收益作为一种衡量指标，并不是用来管理企业绩效的。
After all, earnings is a measure that was not designed to manage business performance at all.
然而企业及其董事会却经常利用这个不在他们控制之下的指标，作为管理企业绩效的主要导向。
Yet boards and companies use this equation, one that is not under their control, all too often as a primary guiding force in managing the performance of their business.
阿什·肯纳斯表示，有可能的话，可以将这些价值纳入管理人员的绩效评估。如果管理人员完成了业绩目标，却未能实现企业文化预期，那么你需要对其进行公开地批评。
When possible, build these values into managers' performance assessments and don't be afraid to make public firings when people hit their Numbers but fail to meet cultural expectations, Ashkenas says.
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