大多数情况下，需要改变策略，同时媒体宣传对于社会营销项目也是一个有效的补充。
Often, policy change is needed, and media advocacy programs can be an effective complement to a social marketing program.
今年八月，在苹果和三星官司诉讼中作证的苹果公司行销主管证实了苹果公司的专利营销策略：拖延广告战，先一边纳凉去，放手让媒体为产品大肆宣传。
Testifying at the Apple-Samsung trial in August, Apple's marketing chief confirmed Apple's patented marketing strategy: hold off on the advertising, just sit back and let the media go hog wild.
社交媒体策略师将为如何利用社交媒体以达到广告宣传最佳效果制定计划和策略。
The social media strategist will formulate plans and strategies to utilize social media to its optimum level in order to increase the reach of the ads places on it.
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