公益事业是影响社会良心的平衡器，公益广告彰显其对人类良知的责任和对人类生存环境与质量的关怀。
The public welfare is the equalizer of social conscience, public service advertisements to highlight its responsibility for the conscience of mankind and the human environment and quality of care.
对个体命运的感知与尊重，彰显人文关怀是传媒社会责任的基本品格，公正公平是传媒社会责任的本质。
The fundamental characteristic of media's social responsibility is the respect to individual's life and the essence of it is fairness and justice.
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