替代方案对供应商构成了可靠的威胁，即使转换的能力受到限制。

Alternatives provide a credible threat to suppliers, even if the ability to switch is constrained.

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在第三种情况下，几乎没有其他选择，但毫无困难地转换的能力造成了一种威胁，企业可以利用这种威胁与现有供应商谈判让步。

In Type 3 situations, there are few alternatives, but the ability to switch without difficulty creates a threat that companies can use to negotiate concessions from existing suppliers.

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它也是能在技术，媒体和创意产业之间转换的能力。

But it's also a question of being able to translate between technology, media and creative industries.

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