Neirotti is a professor for Sports Management at the George Washington University, and 28 students from the Business School are with her in Vancouver studying the management and marketing of the Olympic Games.

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"It could really blow up" if there is another crash or sharp correction, says George Middleton, an independent financial adviser in Vancouver, Wash.

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"I know one single mom who was very proud that she had put all of her children through college, but she didn't have a penny saved for her own retirement, " says George S. Middleton, a financial adviser at Vancouver-Wash.

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One of the best in the business is George Hirthler who has led the successful bids for the Atlanta, Beijing, and Vancouver Olympic games.

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