That may be an overstatement - but if being good at reading or math or music permits a greater degree of engagement and expressiveness, that would seem to be a very desirable thing.

这也许看起来言过其实—但如果阅读、数学和音乐好而让人更加投入或者能更好地表现自己，恐怕也是十分令人向往的。

youdao

If a board of directors wants to recruit a very desirable executive to run its company, it has to pay handsomely.

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Her audience is a very qualified and a highly desirable demographic.

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Here, monetization means creating a pipeline full of highly desirable prospects very strongly predisposed to become your clients and quite willing to pay the prices you set.

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