"As mobile advertising evolves, solutions need to go beyond the standard ad banner to drive consumer engagement, " said David Staas, President of JiWire.

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An Internet ad banner provides a direct link to the advertiser's site, offering interested consumers an easy way to go there for more information or an opportunity to buy.

ECONOMIST: Electronic commerce

That either means Outbrain and Taboola have killer sales people (which they probably do), or they can prove that linking people to good content will make them more money than a standard ad banner.

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