A successful advertisement plan can not merely attach importance to the form, it should pursue practice, and give consideration to the future.

一个成功的广告策划案不能只注重形式，应追求实用，着眼未来。

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But the government demonstrated how far it was from having such a plan to hand when last week it placed an advertisement in the international press, including The Economist, inviting proposals.

ECONOMIST: Nigeria��s new broom