New Big Data tools leveraging technology such as Apache Hadoop can processandanalyze high volumes of data at reasonable costs, creating business intelligence that companies can use for competitive advantage.
There might be some rudimentary data collection and feedback analysis, but there is not a real process in place to analyze the dataand put improvements into action based on the feedback.
Note that Wikibon defines big data as data sets whose size, type and speed of creation make them impractical to processandanalyze with traditional database technologies and related tools in a cost- or time-effective way.