司开始注意广告策略,并且将「作一优良的公司法人 (Be a good corporate citizen)的理念 形象与产品广告技巧地在媒体上运作并颇为成功,这种策略加上 IBM 在全球各地市场皆占
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Enterprise should do their duty, be a good corporate citizen, and accept the supervision and recognition from society, shape and show a positive image which may benefit the public and environment.
对企业来说通过履行企业社会责任获得差异化的企业社会责任形象,已经成为一种竞争战略优势。
First you have to"actlikea survivor ", then you have to show empathytoyour bossandfinally be a"good corporate citizen", which means turning up to absolutely everything.
首先,你的行为举止必须“像一个幸存者”,然后你必须忠于你老板,最后你要做一个“良好的企业公民”——这意味着你必须对一切事物表示出热心。
To be recognized as a good corporate citizen, acting with integrity and social responsiveness.
作为一个良好的企业公民,我们以诚实正直的行动来承担社会责任。
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