Plus, to his credit, he seems to understand that the battle with the bottle is not something that can bedecreed by autocratic fiat, but rather that it is going to have to be a long, drawn-out (boring) campaign if it is ever to be effective.
The only thing is that the keyboard actually looks more or less impossible to use (how exactly would you hold the phone when you're typing?), and it almost seems like someone at Sony Ericsson just decreed that one be tossed in there without really thinking about its usability.