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The brand image of a particular brand of a product is the image or impression that people have of it, usually created by advertising. 品牌形象
[商业]
例:
Few products have brand images anywhere near as strong as Levi's.
"The nation's brand is basically its image, its reputation," "Whether you are talking about getting tourists, or getting investors, or getting talent or getting respect, attention,and so forth.
VOA: standard.2009.11.05
After years of investigation, Audi was exonerated, but the damage to the brandimage was done.