Assuming that personal ownership will persist, in some part, for a while, the companies might conceive of themselves as a concierge service around the maintenance of the car and other kinds of activities customers associate with driving.
If people in the Western countries tend to consider social and economic rights less compelling, I think it is because they conceive these rights as rights to be helped, to be supported or to be given something.
This is a particularly tough concept for young people to grasp, as they cannot conceive of entering a highly competitive job market where the boss has as much access to Facebook and cached images as anyone else.
