Cutts表示，来自垃圾虫或是被骇网站的单纯垃圾网站愈来愈少，取而代之的却是所谓的内容农场（content farms），这些网站的内容非常贫瘠而且品质很差，去年Google就曾为解决该问题而更改运算方式，现在则再度启用新的索引机制。
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The problem with content farms, Mr Gillmor and others say, is that they swamp the internet with mediocre content.
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He promised a serious commitment to online journalism in an age when content farms dominate and 80-year-old publications cut off printing.
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Whereas content farms were almost wholly dependent on search engines for their audiences, the news outlets leading the sponsored content charge have more diverse traffic sources.
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