At present, the key problem in Chinas hyper markets lies in the lack of strategic thinking, lack of value and lack of management in terms of their customer loyalty programs.

目前我国大型超市在顾客忠诚计划运作方面存在的关键问题是缺乏战略思考、缺乏价值和缺乏管理。

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Loyalty programs with use of LBS could help brands build strong customer relationships online and offline, providing rewards cut out based on each customer’s social media profile.

用地理位置服务的忠实程序可以帮助品牌同时建立良好的客户线上和线下关系，提供回报要根据各个顾客的社交媒体资料。

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Firms of all sizes continue revamping their product and service offerings, honing their customer service skills, and revising their loyalty programs.

所有大大小小的公司持续修改他们的产品和提供的服务，磨砺他们的顾客服务技巧并再修正他们的忠诚度计划。

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Apply the same logic to customer loyalty programs like frequent flier miles, credit card rewards and online club accounts.

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"Points for the sake of points is just buying off the customer, it doesn't drive loyalty, " says Gartner Research analyst Adam Sarner, who tracks customer loyalty programs.

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Your social media strategy includes everything you do to build, connect with and serve customer communities, including: the new stuff, email marketing, customer loyalty programs and, the original social media, face-to-face.

FORBES: Build Community With A Website & Social Media