The customised product fails on both counts: it says as much about you as a jar of home-made jam or a sweater that was knitted for you by your grandmother.

定制产品在这两方面都失败了：它所传达的有关你的信息，就和一罐家里自制的果酱，或是祖母为你织的一件毛衣所传达的信息一样多。

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Customers are getting more and more demanding, looking for a customised solution delivered within days, and no longer willing to accept a commodity product in weeks.

ECONOMIST: Chain reaction