Integrated Marketing Communications is the area of advanced management thinking it provided a new perspective that can help us to find a scientific and effective management practices.

整合营销传播是当今经营管理领域的先进思想，它提供了崭新视角，可以帮助我们找到科学有效的管理方法。

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Only by having strong, effective management practices in place have they been able to replicate the same standards of performance across different regions, cultures and markets.

ECONOMIST: Maybe management theory is not hocus pocus after all