消除退回惯例可以引发人们大规模使用POD。意识到POD可行的零售商或许会更愿意接受惯例变革。
Knowing that retail POD is feasible might make retailers more willing to accept the change in practice.
“每天我们都用人口普查的数据进行商业决策，”一个大规模零售商的目标研究和计划主管，Joan Naymark说。
"We use census data every day to make business decisions," says Joan Naymark, director of research and planning at Target, a big retailer.
再加上全球大规模零售商的购买力，这意味着，过去20年，多数普通葡萄酒的价格仍没有变动。
This, together with the buying muscle of the big retailers worldwide, means that the price of the most basic wine has remained remarkably static over the past 20 years.
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