...费海认为资源是跨国公司进行国际竞争的核 心，由此提出了跨国公司全球持续竞争优势（Global Sustainable Competitive Advantage，GSCA）壬！l！
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它相信规模经济和全球品牌会带来持续竞争优势。
It believed that economies of scale and global branding would provide sustainable competitive advantage.
企业如何在全球竞争中获得竞争优势，并持续保持这一优势这一问题受到了人们的广泛关注。
How do companies gain a competitive superiority in global competition and continue to maintain that advantage on this issue are coming into people's attentions.
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