The construct Country of Brand (COB) has been a hot academic research topic in the international marketing discipline, but relatively there are not comparable research works or results about Chinese consumers’ COB attitudes in China.
品牌原产地是国际市场营销领域重要研究议题。
参考来源 - 品牌原产地效应及其市场策略建议——基于欧、美、日、中四地品牌形象调查分析At first there are few auto brands but hundreds brands now, which makes consumers' decisions more difficult than before. According to the previous international research conclusions, consumers will choose country-of-origin of brand as the important decision clues.
同时,中国目前的汽车市场处于一个特殊阶段,从少数几个品牌到几十上百个品牌的转变让消费者决策变得更为艰难,按照相关国际研究的经验和结论,消费者在这种情况下很可能会将品牌原产地作为决策的重要依据。
参考来源 - 我国汽车消费者对自主品牌态度的实证研究·2,447,543篇论文数据，部分数据来源于NoteExpress
设计本问卷的目的为研究品牌原产地效应以及民族中心主义对消费者消费行为的影响。
This questionnaire is part of my project which looking at the country of origin of brand and ethnocentrism effect on consumer behavior.
第三，品牌原产地困惑对于中国消费者购买本土品牌有负向影响，对中国消费者购买境外品牌则无显著影响。
Thirdly, brand-origin confusion has a negative impact on consumers' buying local brand but do not have significant impact on consumers' buying non-local brand.
因为广泛公布产品共同的原产地对这些品牌毫无益处，所以，西方人通常坚持在合同中附上保密协议的条款。
Because wide publicity of the common origin would do those brands little good, the Westerners usually insist on contracts with clauses blocking disclosure.
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