客户和市场关注( Customer and market focus) ——检查组织如何定义客户呾市场的期望呾需求,如何建立不客户的关系,如何获叏、满足呾维持客户。4.
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eBay的电话业务只关注最好的客户,这让戈德法布和其他市场专家们大惑不解。
EBay's focus on providing phone service only to its best customers has confounded Goldfarb and other marketing experts.
客户线下活动和在线活动的管理已经成为市场营销人员和客户活动提倡者的关注点。
Managing the customer experience offline and online is already a key concern for marketers and customer-experience advocates.
大客户经理不仅要大量收集数据,而且还要对市场和客户有较强的关注力。
Not only must key account managers conduct substantial data gathering, they must also possess strong market and customer focus.
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