企业取得持续性竞争优势，离不开正确运用市场营销策略。
Without proper marketing strategies, enterprises cannot gain sustained advantages in competition.
但一直以来，经典的战略管理理论所强调的是企业如何通过市场战略影响外部市场环境进而获取持续性竞争优势。
However, so far, what the classical strategical management theory truly focused on is how the firm to affect its external environment for the purpose of gaining the sustainable advantage.
人力资源管理之所以重要是因为人力资源是保险公司获得可持续性竞争优势和财富的源泉，是公司核心竞争力的基础。
The importance of human resource management (HRM). Lies in being the source of getting sustainable competitive advantages and wealth as well as core competence.
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