As asimplifiedmodel, Dr Page imagines a wave function for a whole universe (for these purposes, a universe can be considered as a single particle), from which two possible versions might be born.
HubSpot, a Boston-based company that sells inbound marketing and CRM software to businesses, has used asimplified version of the model while boosting revenues more than ten-fold since 2008.
Disruptive innovation requires three things: a change in technology that simplifies a complicated technical problem, a business model that can take those simplified solutions to the market at low cost and a supporting cast of suppliers and distributors to reinforce the disruptor in the middle.