但欲探求答案,有必要先定义与概念操作化广告效果(advertising effectiveness);如上简述,资讯处理模式与意义解释模式宣称相異的哲学观点、学 理架构与研究取径,二模式对广告效果的观点自有所关注点与指称。
基于93个网页-相关网页
4、 广告宣传的有效性(Advertising effectiveness) 品牌跟踪研究中还包括了对于广告宣传有效性的研究(为了进行更准确、更细致的研究,这一部分的研究可以与厂家广告费用的跟踪数据...
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... 广为宣传的 well publicized; well-publicized 作宣传的人 drumbeater 宣传的有效性 advertising effectiveness ...
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Web Advertising Effectiveness 网络广告效果
advertising effectiveness index 广告效果指数 ; 广告效益指数
advertising effectiveness measurement 广告效果的测定 ; 广告效果测评
AEI-Advertising Effectiveness Index 广告效果指数
Advertising Effectiveness Tracking Study 广告效果测试
Advertising Effectiveness Study 广告效果研究
Definition of Advertising Effectiveness 广告效果的定义
Presently serious advertising homogeneity, "the daily Aestheticization " rise aesthetic appreciation of the audience ,all of the society worship the symbol in the era of consuming, advertising need to increase advertising effectiveness with a more distinctive elements.
在当下广告同质化倾向严重,“日常审美泛化”使受众审美鉴赏力不断提高,整个社会处于消费时代崇拜符号的环境下,广告需要借助更与众不同的元素增强广告效果。
参考来源 - 广告艺术化对品牌价值提升的意义First, this study used the method of experimentation to compare the advertising effectiveness of attended ads and unattended ads by using logo as stimulus.
对非注意广告的信息加工和广告效果的研究开始兴起。
参考来源 - 注意水平与刻板印象对广告效果的影响·2,447,543篇论文数据,部分数据来源于NoteExpress
We can assure you of the reliability of the advertising effectiveness.
我们可以向你们保证广告效果的可靠性。
Market segmentation brings us to the third factor that boosts advertising effectiveness.
市场划分是提高广告收效的第三个因素。
It is also found that the relationships between AD feature and advertising effectiveness vary under different product types.
并且,在不同的产品类别下,广告特性与广告效果之间的关系也会发生变化。
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