Luxury retailer LVMH's new Catherine Deneuve-led advertising campaign features a tag line that supports the Climate Project.

奢侈品零售商路易·威登新推出的凯瑟琳·德纳芙主打广告活动中，有一句支持气候项目的品牌口号。

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Karsch used the opposite approach when it came to developing the Cigna brand and advertising, which ultimately resulted in the tag line, Go You, since Cigna supports the individuality of each customer.

FORBES: Transforming Cigna with a New Brand and Advertising Campaign That Combines Right-Brain Creativity With Left-Brain Data