In the 1990s several big pharmaceutical firms, including Bayer AG of Germany, Eli Lilly and Pfizer, formed alliances with Chinese research institutes or companies that specialized in traditional Chinese medicines, aiming to apply modern drug-hunting techniques to screen Chinese herbal medicines for potential Western blockbusters.

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In the 1990s several big pharmaceutical firms, including Bayer (nyse: BAY - news - people ) AG of Germany, Eli Lilly and Pfizer, formed alliances with Chinese research institutes or companies that specialized in traditional Chinese medicines, aiming to apply modern drug-hunting techniques to screen Chinese herbal medicines for potential Western blockbusters.

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And getting the video is as easy as aiming any of a new generation of camcorders at a movie screen.

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