Tracing a gem's provenance is hard. So, to avoid the risk of bad publicity, DE Beers decided to market only those it dug up itself.

而追踪一颗宝石的原产地是件很难的事情，因此，为了避免负面宣传的风险，戴比尔斯决定只营销那些自己公司挖出来的钻石。

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In order to avoid the stock risk and market fluctuations risk, buyers on supply chain are inclined to making a contract with the less quantity order.

为了避免库存积压风险和市场波动风险，供应链下游订货商倾向于制定订货数量较小的合同。

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However, risk and profit always coexist. There are fat profits in international project contracting market. So it has been the focus of international contractor how to avoid the risk.

但是风险和利润往往是并存的，国际工程承包市场也存在着丰厚的利润，因此如何规避国际工程承包中的风险已经成为对外工程承包企业关注的焦点问题。

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So, to avoid the risk of bad publicity, De Beers decided to market only those it dug up itself.

ECONOMIST: Diamonds

It utilizes a proprietary hedging program with puts and calls, seeking to reduce risk and avoid sector, interest-rate and market-timing risks.

FORBES: How Stable Is Your Core?