In society, being responsible for your family means you will have to beconsiderateabout safety, about the environment in which that family lives, and indeed about family economics - including motoring costs, Mr Samuelsson says.
It may take longer than one holiday season to build a culture of remarkable customer experience, but if you want to create one this holiday season, start by truly caring, and think about what it means to be thoughtful, considerate, and attentive to a customer.
In a recent CNN.com article about the plight of tall travelers, some said that they ask passengers in front of them to beconsiderate and not lean back.
