Adrian van Hooydonk, Senior Vice President BMW Group design, explains: "in the design process I aim to coax the maximum creativity from my team."

宝马集团设计部高级副总裁，他说：—在设计过程中我从团队旨在诱导最大的创造力。

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For this phase, BMW Group design has lined up a special Detail design team whose task is to fine-tune all the exterior and interior elements to a state of design perfection.

这个阶段，宝马集团设计已经准备就绪，一个特殊的细节设计团队任务是完善调整所有外部和内部元素，使其达到完美。

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As for the hardware, Adaia says that it's partnered with BMW Group's DesignworksUSA on the industrial design, which is said to be inspired by a topographical map, while Elektrobit will be handling the inner bits.

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The ideal for Designworks is to capture knowledge from other markets and to bring them back to design them in projects for the BMW Group and vice versa.

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