Brand equity is one of the most valuable assets in a enterprises.
品牌资产是一个企业最有价值的资产之一。
参考来源 - 房地产企业品牌资产管理研究
商标资产
品牌资产 - 引用次数：3参考来源 - 非营利组织感知特性对个人捐赠行为影响研究
品牌权益
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Brand equity
abstract:Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well known names.Aaker, David A.