As to the brand image strategy, the essay proposes the standardization and reconstruction of the CIS system and the construction of brand image.

在企业品牌战略方面，提出规范、重构CIS系统和加强品牌建设的建议。

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Additional, this kind of onefold sale strategy also cannot have the transmission of brand image to the masses.

另外，这种单一的营销策略也无法向大众进行品牌形象的传播。

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Industrial tourism, as an effective method of public relations and marketing strategy, does not only develop the industry brand image, but also strengthens the relationship with customers.

作为一种十分有效的公关手段和营销战略的工业旅游，既可提升企业的品牌形象，又可拉近与消费者的关系。

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We think Nike will be able to continue its momentum in the North American market in Q3 2013, on account of its superior brand image and strong marketing strategy.

FORBES: Quick Take