But the wafting bread aroma shows smell can usefully be stimulated too, says Simon Harrop, chief executive of BRAND sense agency, a British specialist in multi-sensory marketing.

不过，烘烤面包带来的芳香气味通常也会产生刺激，一家英国专业从事多感官销售的公司——BRAND感官代理首席执行官Simon Harrop表示。

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Facing more drastic competition of tourism marketing, it is urgent for the travel agency to consider how to operate its brand management.

作为第三产业中迅猛发展的旅行社业，面对日益激烈的国际旅游市场竞争，如何进行品牌经营管理已被提上日程。

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The latter hired WE Marketing as brand consulting agency, and has also extended its scope in social media, starting in June.

后者委任威汉营销提供品牌顾问服务，并已于六月份开始在社会化媒体中进行推广。

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Nigel Currie, director of sports marketing and sponsorship at the agency Brand Rapport, said sports sponsorship by drinks companies was "invaluable" in the current economic climate.

BBC: Person drinking

David Sable, chief operating officer of Wunderman, a brand-building agency that is part of the global marketing firm, WPP Group, advises advertisers in a downturn to rally to protect and preserve brand equity that has been nurtured for years, with continued investment in and support of branded products.

FORBES: Don't Skimp On Ad Budgets

Sharing the stage is Brad Fay from The Keller Fay Group, a leading research agency in WOM marketing with whom we recently partnered on a comprehensive study on brand conversations.

FORBES: Why Digital Still Can't Beat Word Of Mouth In Sharing Brand Messages