The firm got a lucky break when it beat out IBM to get an order from the trading arm at ICICI Bank, which remains one of his biggest customers for software to date. (The bank has sold its stake in NCDEX so is no longer a competitor.) Other big brokerages followed suit.
The trend-setting region has been Nizhny Novgorod, where the International Finance Corporation, anarm of the World Bank, has been helping collective farms break up amicably and efficiently.