Williamson's trust is divided into three types: Calculative Trust, Self Trust and Institutional Trust, among which Calculative Trust is the most important one in organization.

威廉姆森将信任区分为三种类型：算计性信任、个人信任、制度信任。

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While it's not important to pay attention to every motive behind an action, especially when it comes to people we can trust. After all, you don't want to be a calculative person.

不需要去分析每个行为后的动机，尤其是对那些你信任的人，你当然不希望自己成为一个会算计的人。

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Data from cosmetic industry shows that experiential mechanism and calculative mechanism affect customer in building trust in a certain brand. Therein, experiential mechanism is most powerful.

通过在化妆品行业收集的数据，使用结构方程模型分析，结果表明，经验机制和计算机制对建立品牌信任起作用，其中经验机制的作用最大。

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