It was, and the crowd at the Hammerstein Ballroom roared as Lee Ving of Fear, Rick Nielsen of CheapTrick, Brad Wilk of Rage Against the Machine and others took the stage.
In most cases, it is a cheaptrick (or an expensive one, depending on how you look at it) that will eventually backfire, especially as Twitter improves its ability to judge users by the quality of those who follow them.