Simple Start enables one-click access to the router dashboard, making it easy to configurea media server, turn on parental controls or troubleshoot from a mobile device.
Since there's no physical interface on the device to configure WiFi, the company's developed Blinkup, a way to enter SSID and password information on any iOS and Android smartphone and beam it to the Electric Imp's light sensor by rapidly pulsing the handset's screen on and off.