This paper proposes that IWOMnumber and typeandtourists' professional knowledge influencetourists' pre-purchasingevaluation to goods and services and further influence theirconsumerbehavior.
Although Facebook has the user base and Web-based engagement that most social companies dream of, the network is lacking the type of consumerbehavior that is easily monetized in later cycles of purchase intent.
In fact, the Achilles heel of any attempt to increase energy prices to a point necessary to alter consumerbehavior is that this is exactly the type of policy that will face serious political opposition, and probably demise, every time.