...consumer perceived risk顾客感知风险 Such study on them not only helps to improve the theoretical system of consumer perceived risk,but also helps to guide c...
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A lot of studies have indicated that consumer perceived risk has stopped consumer from online shopping.
大量的研究表明，消费者对网上购物感知到的风险成为阻碍其进行网上购物的决定性因素之一。
Consumers will always feel some risk and can take a series of measures to reduce this kind of risk before the purchase decision-making, this is the consumer perceived risk.
消费者在做购买决策之前总是会感到风险并会采取一系列措施来减少这种风险，这就是消费者感知风险。
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