The increasing concern over health has changed consumers' perceptions about their lives and needs. Consumers are becoming more anxious for healthy lives.

随着生命价值观念慢慢开启，消费者改变生命价值也改变了生命需求，因此，对于健康的追求更为殷切。

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The role of research here is to discover the consumers' perceptions of the problem and the product, and to determine how important they feel it is to take action against the problem.

研究在这里的任务就是研究消费者对于问题和产品的认识，而后判断消费者对采取措施解决问题的重要性的看法。

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One reason is that, for lesser-known brands, negative perceptions fade more quickly in consumers' minds than their general awareness of the product.

其中的一个原因是，对于不是很有名的品牌而言，相较于对产品的整体感觉，对该品牌的负面感知很快就会从消费者的脑中褪去。

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