4 便利用户的购买(Convenience to buy) 由于生产集中度和厂家知名度相对较高,产品的同质度也较高,企业比较注 重市场声誉,服务体系较为完备,同时对企业营销的相关监...
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...营销要求企业不再从满足自身定价目标的愿 望出发在研究消费者能够接受的价格基础上进行(3)购买的方便性(Convenience to buy): 定价而是在研究消费者为满足其需求所愿付出的 成本的基础上定价.
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...and needs),若何完成知足消费者需求的愿望和本钱(Cost to satisfy wants and needs),若何便当消费者购置(convenience to buy),若何与消费者有用沟通(Communication)的归纳综合和总结。
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Convenience e to buy 用户购买的方便性
Convenience takes into account the ease to buy a product, find a product, find information about a product, and several other considerations.
方便性考虑到购买产品,找到产品、发现产品信息的容易度以及其他因素。
People tell market researchers and "focus groups" that they make rational decisions about what to buy, considering things like price, selection or convenience.
人们告诉市场研究员和“聚焦小组”,他们会做出理性的决定,比如比较价格,精挑细选,考虑是否方便使用等。
You definitely gain the convenience of carrying around a device that weighs less than a single textbook, but you lose the ability to buy used and resell.
你肯定需要方便到处携带而且比单个教科书还要轻便的设备。但是,这将让你失去购买二手并且再卖出的机会。
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