They argue that without citizen scientists, it would be too costly to carry out regular monitoring surveys.

BBC: Volunteers 'vital to science data collection'

The import behind that statement is that customers can get on with the business of running a shoe business or a CPG company or a bank and begin withdrawing from the costly, maddening, and ultimately low-value world of evaluating, testing, purchasing, integrating, deploying, monitoring, patching, and babysitting vast swaths of infrastructure and applications and networks and storage.

FORBES: Oracle Disrupts Cloud Industry with End-to-End Approach