College student tourism as a part of tour market is to heighten the cultural contents in tourism service and foster the idea of educational tourism.

大学生旅游作为旅游业细分市场的一部分，是以提高旅游服务业的文化内涵与培育旅游认知思想为诉求目标的。

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This article explores the particular development of the cultural transition through tourism, a special action pattern and its corresponding idea and sense, to which little attention has been paid.

本文从人们较少注意的旅游这种特殊的行为方式及其相应的观念意识上去探讨文化转型的具体进展。

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