Based on a survey of 220 Chinese manufacturing exporters,this paper examines how competitive strategy(differentiation strategy and cost leadership strategy) impacts firm’s innovativeness and new product performance via customer orientation and competitor orientation.
本研究基于220家中国制造型出口企业的数据,探讨了两种竞争战略(差异化战略和成本领先战略)如何通过顾客导向和竞争者导向影响企业创新倾向和新产品绩效。
参考来源 - 出口企业竞争战略对产品创新的影响:以市场导向为中介变量·2,447,543篇论文数据，部分数据来源于NoteExpress
The market-orientated strategy divides into customer orientation, competitor orientation, and interfunctional coordination.
以市场为导向的策略分为以客户为导向，以竞争对手为导向和部门间协调。
This is called proactive customer orientation, a topic for another conversation!
这叫做前瞻性顾客导向，那是另外一个议题了。
Her customer orientation made it easy for me to get what I wanted, when I wanted it.
她的客户指导让我很容易在我需要的时候获得我期望的结果。
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