This thesis analyzes the character and strategy of service marketing, management of service quality and customer satisfaction and inter -relationship between them.
本文在论述服务市场营销的特点和策略的基础上，又详述了服务营销中服务质量管理和顾客满意管理及其相互关系。
We uphold "exquisite strategy, scientific management, sincere service, customer satisfaction" as the quality policy of enterprise.
我们秉承“精品战略，科学管理、真诚服务，顾客满意” 的企业质量方针。
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