When planning and implementing shopping coupon promotion, the malls should optimize marketing program under the direction of Customer Delivered Value theory.
商场在策划和实施返券促销活动时，应当以顾客让渡价值理论为指导，对营销方案进行优化。
Then the paper analyzes the characteristic of real estate product and the feasibility of applying customer value theory in the real estate industry.
然后分析了房地产产品的特性以及顾客价值理论在房地产行业应用的可行性。
This paper summarizes the customer value theory, discusses the enlightenment of customer value theory to archives information service work.
本文概述了顾客价值理论，探讨了顾客价值理论对档案信息服务工作的启示。
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