I” 这是对于顾客交易价值(Customer transaction value)的开 发,那么,顾客资产巾的什么要素对第三方来说是有交易价值 的,这些要素是如何产生其价值的?
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Value: Does the customer know the value of the transaction, what it will cost, what are the benefits, what might they have to sacrifice, what will be their reward?
价值:顾客知道交易价值、成本、收益、需做出何种牺牲、将得到什么补偿吗?
We unlock this customer value by looking way beyond the value of a transaction.
通过寻求超越单一生意价值的方式,我们释放这种顾客价值。
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